Ad Platform Academy

Our mission is to help you build a thriving, profitable ad business.

The Basics of Building an Ad Platform

Ad Policy

How to Write Clear Ad Policy Guidelines

Ad Ops

The 6 Required Roles for Successful Ad Product Teams

Launching an Ad Platform

A Step-By-Step Guide to Building an Ad Business

How to Get and Keep Advertisers

Top Publishers

Why Successful Ad Publishers Stay on Top

Ad Platform Differentiation

5 Ways to Differentiate Your Ad Platform

Outbound

Getting Advertisers with an Outbound Campaign

Advertise with Us Page

25 'Advertise with Us' Pages You'll Want to Copy

Interview

How Unsplash Launched Its Ad Product - and Why Advertisers Loved It

Self-Serve

Launching Your Self-Serve Marketplace Platform

Pricing & Business Model Advice

Insertion Order

Insertion Order Template

Determining Price

How to Determine Your Pricing Model and Ad Rates

Rate Card

How to Make a Rate Card

Features You'll Want To Offer

Geolocation

4 Ways to Add Geolocation Targeting to Your Ad Platform

Reporting

How to Determine Ad Platform Reporting Offerings

Weather

Implementing Weather Targeting with APIs

Frequency Capping

What is Frequency Capping? A 2022 Guide

First-Party Data

First-Party Data Targeting in a Privacy Law World

Behavioral

What is Behavioral Targeting: A 2022 Guide

Ad Unit Ideas For Your Platform

Native Advertising

What is Native Advertising?

DOOH Ads

What are DOOH Ads? The Definitive Guide for 2022

Carousels

How to Turn Your Homepage Carousel Into a Revenue Source

Email Ads

Email Ads: The Definitive Guide for 2022

Sponsored Listings

What are Sponsored Listings? The Definitive Guide for 2022

Drop-Downs

How to Boost Your Ad Revenue with Drop-Down Ad Units

Other Considerations As You Build Your Ad Platform

Best Practices

How to Protect Against Broken Ads

Product Insights

Why Publishers Benefit from Responsive Ad Design

Ad Blocking

Tips for addressing ad blockers

GDPR & Ad Tech

How will GDPR impact your ad platform?

Ad Disclosure Compliance

Is Your Native Ad FTC-Compliant?

PDPA & Ad Tech

How will Thailand's PDPA impact your ad platform?

Free Templates For Your Ad Business Team

Ad Insertion Order

Use IOs For Outlining Media Buys

Press Release

Promote Your Ad Platform with a PR

Ad Policy

Provide Guidelines On Acceptable Ads

Advertise with Us Page

25 'Advertise with Us' Pages You'll Want to Copy

Get started now

Automate campaign management. Automate growth.